Charshanbe means Wednesday in Persian.

The middle of the week.

A quiet threshold — past the rush of beginnings, before the weight of endings. A space where momentum moves, yet nothing is fully formed.

Inspired by the Zoroastrian symbolism of fire as transformation, we work to reveal, refine, and remove what is unnecessary until the essential can emerge.

We also work from the original creative impulse — the part of us that explores before it knows, creates before it measures, and follows curiosity before certainty.

This is the spirit we bring to our work:

Designing with the Rhythm of Life.

Fire.
Threshold.
The intelligence of becoming.


Ali Maghsoodi

Founder / Experience Designer

Sean Nayeri

Co-founder / Eco Innovation Lead

Guillaume Auriffeuille

Lead Developer